Make It Visible
Make It Visible Podcast is for coaches who want to build a coaching business, get their first paying client, and keep signing their next clients with simple, practical marketing strategies.
Hosted by Michelle Kuei, business coach and visibility marketing coach, this podcast breaks down coaching business marketing, messaging, visibility, content marketing, and client attraction into clear steps you can actually follow and repeat.
Whether you’re a new coach, a coach in training, or growing your online coaching business without relying on confusing strategy, complicated funnels, or constant social media pressure, you’ll find honest advice, real talk, and actionable support here.
Each episode helps you learn how to market your coaching business, attract coaching clients, talk about what you do with confidence, create content that connects, and build a profitable coaching business that feels aligned and sustainable.
Because being a great coach is one thing.
Knowing how to get clients is another.
And this podcast helps you do both.
Episodes
241 episodes
#240: Before You Build Your Coaching Website… Do This First
When I first started my coaching business, one of the first things I did was build a website.I thought having a website would make my business look legitimate.So I bought the domain, started designing the pages, and planned to sen...
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11:49
#239: Attention, Trust, Conversion: The Path That Grows A Coaching Business
Some of the most horrifying stories I hear from coaches?They spend thousands of dollars building funnels, websites, and memberships…and they still don’t have paying clients.So in today’s episode, I’m breaking down what a funnel ac...
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Season 4
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Episode 239
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33:44
#238: Should You Start Your Coaching Business While You’re Still in Training?
If you ever wonder...When should you actually start building your coaching business?In this episode, I’m breaking down why waiting until you finish certification could slow your visibility, delay your income, and keep you s...
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Season 4
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Episode 238
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13:36
#237: You Don’t Need Permission Or A Certificate On The Wall To Start Serving Clients
New coach.Still in certification.Business dreams ready to go.But then the brain kicks in…Who am I to call myself a coach? Should I wait until I graduate? What if people judge me?In...
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Season 4
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Episode 237
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32:02
#236:“I Didn’t Recognize Myself Anymore” – What Coaches Experience When Clarity Finally Clicks
If you’ve ever thought:“I love coaching… but my business feels all over the place”“I have so many tools, but I don’t know how to package them”“I’m doing a lot… and still not getting clients”This episod...
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Season 4
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Episode 236
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23:36
#235: Is That a Client Prospect… or Someone Else’s Funnel?
Today, we’re fixing something that’s been driving coaches nuts:All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups.Because some of these posts look legit…But in reality, they’...
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22:40
#234: I broke my youtube channel (and here's how I'm fixing it)
When I started my YouTube channel, I honestly had no idea what I was doing. I tried educational videos.I tried teaching.I tried interviews, podcast-style content, random topics…And somehow, my channel grew before my...
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Season 4
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Episode 234
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16:56
#233: How To Know Exactly Who You’re Meant To Coach(And Stop Attracting the Wrong Clients)
Have you ever looked at your discovery calls and thought, “Why do the wrong people keep showing up?”Or maybe people book a call… and then disappear?In this episode, I’m breaking down how to know exactly who yo...
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Season 4
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Episode 233
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22:23
#232: The 90-Day Plan I Use Every Year to Grow My Coaching Business
If you’ve ever kicked off January thinking, “Okay… now what?”—this episode is for you.Most coaches wait until late December (or January itself) to figure out what they’re offering, where they’re showing up, and how they’re going...
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Season 4
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Episode 232
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6:23
#231: Instagram Content Tips For Life Coaches (2026 Algorithm Update)
With AI doing more of the heavy lifting and the Instagram algorithm giving users more control over what they see, your dream clients can now literally tell the app, “Nope, don’t show me this kind of post again.”Which sounds great as a us...
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Season 4
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Episode 231
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19:21
#230: Top 5 Coaching Niches That Will Explode in 2026 (And How To Find Yours)
If you’ve ever wondered…“Do I have to be a business or marketing coach to make money?”...this episode is for you.Today I’m diving into the Top 5 Coaching Niches That Are Set to Explode in 2026 — and...
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Season 4
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Episode 230
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19:15
#229: 5 Holiday Marketing Strategies to Stay Visible
If you usually go quiet during the holidays… this one's for you.Whether you're a coach who's ready to rest, reflect, or just hide from your to-do list, there’s a way to stay visible without burning out or feeling like you ha...
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19:49
#228: 3 Things Every New Life Coach Needs to Get Paying Clients
That beautiful coaching certificate? It’s not a client magnet on its own.In this episode, I’m breaking down the 3 biggest blocks keeping newly certified coaches from building a profitable business—and how to overcome them without ...
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11:02
#227: Where to Find Coaching Clients (It’s Not Just LinkedIn)
You’ve probably heard this one before: “My clients are women in career transition, so I should be on LinkedIn… right?”Not so fast, coach.In this episode, I’m breaking down one of the biggest myths I hear from lif...
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8:56
#226: Why Business Cards Don’t Work (And What to Do Instead to Get Clients)
Still passing out business cards like it’s 1995?If you’re a new coach trying to get clients, here’s the hard truth: business cards aren’t the tool that’ll build your business. But there is something better—and it sta...
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15:49
#225: What I’d Do Differently If I Were Launching My Coaching Biz in 2026
So you’re building your coaching biz and wondering…“How do I actually launch something?”“What tools do I really need?”“When’s the best time to host a masterclass?”“Do I need social media to get clients?”
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10:44
#224: 3 Signs Your Coaching Skills Might Be Killing Your Coaching Biz
You know how to coach anyone through anything… But when it comes to building your business, your coaching skills might actually be working against you.In this episode, I’m revealing 3 sneaky ways self-coaching is kee...
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16:04
#223: Why More Information Isn’t Growing Your Biz (and What You Actually Need Instead)
Doors are open this week for Coaching Biz Builder — my 8-week roadmap for new life coaches to go from “I’m trying to figure this out” to signing clients with clarity and confidence. Enrollment is open for a few days only → Jo...
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28:26
#222: Why Free Coaching Sessions Don’t Get You Paying Clients (and What to Do Instead)
If you’ve ever thought, “Maybe if I give away some free sessions, people will see the value and sign up…” — this episode is for you.Free sessions don’t create paying clients.They create freebie seekers, drain your confide...
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9:54
#221: 3 Ways to Build Credibility (Even if You Don’t Have Testimonials Yet)
One of the biggest struggles new coaches face is the chicken-and-egg problem: How do I charge for coaching when I don’t have testimonials yet? And how do I get testimonials if I haven’t charged anyone?In thi...
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Season 4
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Episode 221
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13:15
#220: Why You’re Struggling to Get Coaching Clients (And What to Do About It)
Most life coaches struggle in the beginning — not because they’re bad at coaching, but because of three sneaky mistakes that quietly block discovery calls and paying clients.In this episode, I’ll break down:Why calling yourse...
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Season 4
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Episode 220
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18:24
#219: If You’ve Been Piecing Together Your Coaching Biz… This Is for You
If you’ve been doing all the things to grow your coaching business—but still feel like something’s missing—this episode will help you understand why.In today’s episode, I’m sharing the real reason so many life coaches feel stuck...
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Season 4
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Episode 219
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12:28
#218: How to Finally Announce Your Coaching Biz
Stuck in ‘almost ready’ mode? 80% there, but holding back because you think you need one more thing before you tell the world about your coaching offer?Inside this episode, you’ll learn: ✔️ The hidde...
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Season 4
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Episode 218
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12:21
#217: Do You Really Need a Website to Get Coaching Clients?
You’ve probably heard two extremes: 👉 “Of course you need a website!” 👉 “Forget the website, just get clients!”So… which one is true for you?In today’s episode, we’re spilling the tea on the real ...
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Episode 1
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15:28
[Coffee & Coaching Club] July 2025: How to Stay Visible (and Get Clients) During a Busy Summer
Summer’s heating up—and so is the pressure to “keep showing up” in your business. But what if visibility didn’t mean being everywhere, all the time? In this kickoff episode of Coffee & Coaching, Michelle shares a simple, stress-...
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16:30
