Make It Visible
You’re full of amazing coaching skills, ideas, and a desire to make a difference, but marketing your coaching biz isn’t your thing?
Meet Michelle, your new business bestie who knows exactly how to help coaches like you get seen, get heard, and get paying clients. This is where your voice (literally and figuratively) becomes visibility and visibility becomes clients.
No more feeling invisible. Let’s make marketing easy-peasy and magical.
Make It Visible
#217: Do You Really Need a Website to Get Coaching Clients?
You’ve probably heard two extremes:
👉 “Of course you need a website!”
👉 “Forget the website, just get clients!”
So… which one is true for you?
In today’s episode, we’re spilling the tea on the real truth about websites for coaches. (Spoiler: your website isn’t the problem. The real question is: are you actually ready for one?)
Here’s what you'll learn from this episode:
- Why your website might be acting like a digital tumbleweed (ouch).
- The exact stage in your business when a website finally makes sense (and starts paying you back).
- The 3 signs you’re ready for a site that becomes your 24/7 spokesperson.
- What to do instead of wasting money on colors, fonts, and “rebrands” that don’t bring clients.
If you’re brand new or even a couple of years into coaching and wondering, “Should I build a site now, or wait?” — this one’s for you.
💡 Ready to know for sure where you are in your coaching business? Take my 2-minute Coaching Business Assessment and find out what stage you’re at + what to focus on next (so you don’t waste time or money on the wrong thing).
If this episode helped you, share it with a coach friend who’s stressing over their website. And don’t forget to subscribe so you never miss an episode.
Drop me a line and share your thoughts!
Meet Your Host:
Hey, I’m Michelle — The coaches’ coach.
I'm a visibility marketing strategist who helps female coaches simplify their message, stand out, and scale their business without the hustle.
I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality.
Through magnetic messaging, simple marketing systems, and smart visibility strategies, I help you build a brand that clients can’t help but say, “OMG, that’s who I need!”
More clarity, more clients, more champagne moments. 🥂
Because building your dream business shouldn’t be a nightmare — it should feel like coming home.
🐦 SOCIAL STUFF:
Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ / michellekuei
Website ➔ http://elevatelifecoaching.org
Hey friend, if you notice, I've been a little MIA on our podcast, and you are not wrong Between launching my new courses, serving my one-on-one clients and also guest speaking so much fun, but it was a lot. My hands were a bit tight and so the microphone kind of just sat there quietly waiting for me while I juggle all the things. And let me know if you resonate with this, because I know there's so many of you trying to build this coaching business and having a full-time job. It is a handful, but the good news is I am back and with a few exciting changes that I am making to this podcast. There's a new schedule where this podcast is going to go live, so every episode is going to go live every Tuesday. So you might want to mark it on your calendar that every Tuesday you can expect me dropping a new episode here. I also sent out this new episode on the Thursday newsletter, so if you have not already done so, be sure to head over to makeitvisiblepodcastcom and you can subscribe, and I will send you a new episode in your email every Thursday. And those of you who are more visual, sometimes I do like to watch the video rather than listen to the podcast. You can now also catch all the podcast episodes on my YouTube channel. If you're like me, sometimes you just need to watch while you listen then that is probably the best place to go. But either way, I want to thank you for sticking with me, and I got some incredible episodes lined up to help you to get seen in all the right places so that you can attract those dream clients, and with today's episode, this is something that I got quite a lot recently especially. I have new clients starting out and some of the audience who's reached out to me and asked me questions picking my brain. They asked do I actually need a website and when would be a good time to have a website? This episode is for those of you who's been thinking about putting a website together, or you already have a website but you're not really feeling aligned to it. Keep listening, because I got a lot of good juice coming up for you.
Speaker 1:Hey, coach, welcome to the Make it Visible podcast. I'm your host, michelle Kui, your visibility and speaker success coach and your soon-to-be business bestie. If you're building a coaching business and wondering how to actually get clients to notice you, hire you and say yes without feeling like you're glue to the screen, watching out on your social media and posting and chasing and selling all the time. You're in the right place. This podcast is your go-to space for learning how to get seen, get paid and grow a business that you can wake up and you love, without chasing, without selling and definitely without exhausting without selling and definitely without exhausting Each week. I'm giving you simple strategies to show up with confidence, speak your message and attract high-paying clients without doing all the guesswork, so that you know exactly what is your next best friend. So grab a notebook, pour yourself a favorite drink and let's make your coaching business visible. For yourself a favorite dream. And let's make your coaching business visible.
Speaker 1:You probably heard two extremes, of course you need a website, or forget the website, just get clients. I get this question a lot. Do I actually need a website to get started to have clients? And here's the thing that nobody tells you about your website in your coaching business. That is not the problem. It's not whether or not you have one. The problem is what do you actually do with it? And for most new coaches, the answer is not much. That's what we're going to talk about today, so be sure to stay around. Hit the subscribe button if you have not already done so.
Speaker 1:Today we are going to talk about whether or not you need to have a website to get started, to get clients to do whatever it is that you want to do in your coaching business. You might be thinking about putting your website together. If you're just starting out, or if you got a couple of years into your business and you finally put your website into the world. You want it to look pretty. You're probably choosing your favorite color, your good pictures, and then what do you do at the end, once it's created, it's probably just sitting there and you wait. So nobody else knows about your website besides your friends and family that you have shared to a few, and the rest of the time you're just hoping that someone will stumble upon it, like it's a lemonade made on a quiet street and somehow somebody drove around is going to discover oh, there's a lemonade stand, and that is what you do with that website. Or you might have thought about I'm going to run some Google ad. Love that idea.
Speaker 1:Google ad. It's not that simple. You have to be crystal clear on your keywords, how people are searching for answers and the ad setup. It's just very complicated. So, if we're really going to be real, most coaches are not setting it up for that way.
Speaker 1:So what happened? You either leave your website sitting like a digital tumbleweed it's just hanging out on the internet, or you're paying hundreds, if not thousands, to have an expert to set up your Google ad so that it can show on top of the Google search, and on top of that, hundreds of dollars to set up the Google app. You had already spent it to build that website. So now your website is not just a $500 or $200 investment, it's a $2,000 investment. At the end of the day, it's a money pit. And listen, if you got that kind of money to burn, by all means go for it.
Speaker 1:But if you're trying to work smarter, keep your business lean and get paying clients before you start playing with the expensive marketing toys, then the real question is not do I need a website? The real question is not do I need a website? The real question is am I ready for one? Do I have the words to put on it that actually attract the right clients? And this is where most coaches I meet are at. Their niche is still wobbly. The offer is either too generic or too complicated. It makes people even more confused. But if you ask what will your client actually walk away with when they are done working with you, they can't really say it in one clear sentence. So the answer comes down to not. Do I need a website? It's more like when I need a website. I need a website. It's more like when I need a website.
Speaker 1:Let's talk about exactly when you should have it. It's usually when you got the foundation locked in. Do you have a niche? Is it clear? You know how to articulate your coaching package, not just by stating the number of sessions or how long is it going to be when you have those foundations clear. That is when your website is going to stop being a money pit and start being your business goal home base.
Speaker 1:When you can have a clear niche and you know how to articulate your coaching package. You started to reach a couple of things. One consistency Now you have a system in place where your website is going to give people a place to land. It's not just hanging out freely on the internet and trying to get people's attention. You know exactly how to drive the traffic so that people will go and visit your website, and you know when you're going to share your website. So, to have that consistency, the second thing you're going to be able to achieve is your credibility.
Speaker 1:Now, at this point, you're probably going to start pitching to your podcast, speaking at events or even hosting your own workshop, or maybe you're sending in proposals to companies. You need to have a clean, professional website that makes you look like you are the real deal, and that is when you want to start building and thinking about your website. You don't want to send these podcasts or speaking opportunity, or even the corporate environment and companies, to a website that you're still wishy-washy and your niche is still wobbly and you don't have a clear offer that you can articulate on your website. That just doesn't look very professional. The third thing that you know you're ready to have this website is, once you have nailed your messages and your website, become your 24-7 spokesperson on the internet and while you're sleeping, someone can actually read your about me page, check out your offer and decide, yep, she's a coach for me and I am going to book a call right here. When you are at this stage, your website doesn't just look pretty. It actually brings you client because it is rooted in a message that was tested, that you have tried, and not just throwing stuff together and putting everything together. So yeah, eventually you do need to have a website. Yeah, eventually you do need to have a website.
Speaker 1:So now that we know when would be a good time for you to actually have your website done, let's talk about what exactly do you focus on. First, let's say you are still quite new, on the beginning of your journey, or maybe you're a couple of years into your business, and maybe you have already couple years into your business and maybe you have already put up this website and it's just sitting there, it's not doing much for you and you're just feeling discouraged. You're not sure where to begin. So before you blow any more budget on the color, on rebranding, focus on this. This First of all, ask yourself can you explain what you do in one clear sentence? Can you describe your client's problem better than they can? And can you tell me right now what your clients actually get when they finish working with you? If any of the answers to the above question is, then your website can wait, whether you want to rebrand it, you want to do it again, you want to do it over. Just put it on the whole and don't worry about it for now.
Speaker 1:Okay, what you need at this stage is to have conversation. What you want is you want to test your message out loud with real people, with real audience. So get yourself out there. Forget about the website. Don't send people onto the website. Send them to your calendar.
Speaker 1:The second thing you want to focus on is you want to making your offer, making your package. Offer your package or service to those you're having conversation with and get a couple of clients coming in so that you can provide, you can coach them, you can provide them with the result that they're walking away with, and this is what we call a niche validation. What you want to do is you want to get out there and validate that this is a niche with a market where there's going to be people who want to buy, and this way your message will actually resonate with people and by then, you can then have the clarity to put it onto your website. And then you can start working on the rebranding, if you want to, or simply update your messaging on your website, and that website, I promise you is going to do a better job than if you're just trying to throw everything together and it sounds generic, the offer looks generic and it really doesn't show your personality at all. You don't want that.
Speaker 1:You want to start with your niche validation first, so that you can get out there and validate this is actually something that people want to buy.
Speaker 1:How do you do that? You start with your conversation. How do you do that? You start with your conversation.
Speaker 1:So, going back to do you actually need a website? It's the wrong question to ask. The right question to ask is are you ready for one? And if you're not sure what stage of your coaching business you're at, I actually created a two-minute coaching business assessment. It's going to show you where your business is right now and what to focus on next, so that you're not wasting your time or your money on the wrong thing. Plus, I'm going to send you a customized resource based on your current stage of your coaching business so that you can focus on working on what actually matters. If you want to take the assessment, simply go to quizcoachingbizbuildercom, or there's a link in the description box down below.
Speaker 1:Yeah, so the short answer, whether or not. Do you need a website. Yes, eventually you do need to have a website, but only when it is the megaphone for a message that has already proven to attract the right people. Otherwise, you can easily do this with just one page white paper in a PDF format, so that you can focus on having the conversation rather than a digital place to collect dust. And if you like this episode, be sure to hit that subscribe button and share this with a coach who needs to hear about it. Until then, keep coaching and I will see you in the next episode.
Speaker 2:Thank you for listening to Make it Visible podcast. If you love this episode and want deeper support for your coaching business, head over to elevatelifecoachingorg and see how we can partner together to turn your passion into a profitable business. I help female coaches launch and scale their coaching business faster than ever, without wasted time and money, filling the gaps in your marketing strategies, creating a simple and easy to follow system so you can accelerate on the path of coaching business that you love to wake up to. Head over to elevatelifecoachingorg and grab a free strategy audit today.
