Make It Visible
You’re full of amazing coaching skills, ideas, and a desire to make a difference, but marketing your coaching biz isn’t your thing?
Meet Michelle, your business bestie who knows exactly how to help coaches like you get seen, get heard, and get paying clients.
No more feeling invisible. Let’s make marketing easy-peasy and magical.
Make It Visible
#205: Visibility Made Easy: The 5 Key Questions Every Coach And Speaker Must Ask
Drop me a line and share your thoughts!
Hey coach, is your online presence doing what it should?
In this episode of Make It Visible, we’re talking about one simple but powerful thing: an annual Visibility Audit.
Trust me, it’s a total game-changer for connecting with your dream clients and building your brand.
in this episode, you'll learn....
- Why an annual Visibility Audit matters (and how it helps you grow).
- The 5 smart questions every coach and speaker should be asking.
- Easy ways to measure what’s working—and what’s not—so you can stay on track.
Sound like something you need? Let’s get you set up for 2025! 🎉
💡 Oh, and don’t forget to check out the 12 Days of Visibility Countdown—it’s happening now and packed with tips to help you start the year strong.
👉 Hop in here and let’s make magic happen! ✨
Related Searches:
- How to grow your coaching business online
- Best online visibility tips for speakers and coaches
- What is a visibility audit?
- Ways to measure online success for coaches
- How to attract your ideal coaching clients
- Digital marketing strategies for speakers
- Tips for building a personal brand as a coach
About Me:
Hey There! I’m Michelle! Your Visibility Marketing Coach, content and Email Marketing Strategist, Motivational Speaker, Author (…And soon to be your new business bestie!)
I’m an international speaker, Visibility Marketing Coach, and founder of Elevate LifeCoaching.
I help coaches like yourself to build your brand, attract high-quality 5-6 figure clients, and land paid speaking gigs.
I’ve been public speaking since I was 9 years old.
My dad helped me draft my first speech and signed me up for a contest. (Yep, voluntold!)
And since then, I’ve been the go-to person whenever someone needed a speaker on short notice.
At work, I was the one presenting, running workshops, and leading training sessions.
While everyone else stayed quiet, palms sweating, hoping not to get called on, I was the one grabbing the mic and taking the lead.
After working with hundreds of coaching clients to help them boost their visibility and market their businesses, I realized there’s a HUGE missing piece most coaches overlook.
This is the #1 strategy top coaches use to grow their coaching business. are you using it?
🐦 SOCIAL STUFF:
Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ / mich...
Welcome back. To Make it Visible podcast. Happy New Year's everyone. Today we are going to talk about something that every coach needs, which is how to boost your online presence. Today is actually day eight of my visibility countdown the 12-day visibility countdown. So if you have joined, but if you have not getting started, I suggest now would be a good time to actually get started, because these 12 days of bite-sized video it's not going to be around very long. So if you need to jump in to start those visibility countdown, I will highly suggest that you do.
Michelle :The reason why I created this 12 days of visibility countdown is because I see a lot of coaches wanting to have that online presence. They want to get seen, they want to get heard, but yet it's such a building a business, such a long process, and so if you are going into it without having the clarity, without knowing what your next step would be, it's really hard to look at the small, tangible things or action step that you need to take in order to get that momentum going. And by the time you come back, we're in January now, and so by the time you come back after vacation, holidays, all that stuff, you start to feeling like I'm losing my momentum, and this is why I created the 12-Day Visibility Countdown countdown because I know what it feels like after the holiday. We'll all lay back, we're coming back, we'll slowly get into what we were doing before, but that momentum needs to pick up and that needs to happen before January 1st. And so we're coming back. And if you're feeling stuck, invisible and not sure how your brand is performing, how your business is being seen online, this episode is for you.
Michelle :Today, we're going to kick off with a visibility audit the five very important questions that every coach should be asking to strengthen their brand online presence and to ensure their message is reaching out to the right people. To ensure their message is reaching out to the right people hey, you're listening to Make it Visible podcast. I'm your host, michelle Kuei. I am a visibility marketing coach and soon to be your business bestie in the coaching business world. Not knowing how to connect with your audience, grab people's attention and get them excited to buy from you should never be the reason you give up on your dream to become a full-time coach. I'm all about making marketing the easiest part of your coaching business, so that you can turn a passion for coaching into a visible and profitable reality. So buckle up, ladies, let's get started. Okay, first of all, let's talk about what is visibility audits. If you have never done this before, I want you to sit down and take a moment and maybe take out a piece of pen and paper, because you need to jot down these five questions that are very important to look at the overall health and also the longevity of your brand and how it's being seen on social.
Michelle :I think a lot of coaches get stuck in terms of oh, I know, I need to create an online presence, I need to get seen. In order to get seen, I need to create a lot of posts, I need to be consistent. So the list goes on. There's a lot of things to do, but have you even looked at your overall landscape of what that visibility looks like, and maybe you're already doing great? Maybe you're already taking over a platform that you own. Maybe it's LinkedIn, it's Instagram.
Michelle :No matter which platform that you decided to take ownership of, you should be doing some assessment in terms of whether or not this is the right platform for me, and so I recently noticed that I have attracted a lot of creatives, photographers, people who have product, and there's some of you are maybe aesthetician, you had a makeup or product business whatever that that may be before you became a coach, and if you look at your overall landscape, there are some audiences that you have accumulated or curated over the last year or so that you decided to use social media, and if you haven't, maybe your current followers are people who you used to work with, which was the case for me in the past. I had a lot of followers or friends who came from my healthcare background, and so it's important to understand why you need to do a visibility audit, because if you keep doing the same thing over and you're wondering why my engagement is not increasing, or my engagement is low or nobody commented on my post, that's because your message is designed for the people that you want to attract, but yet it's not for the people who's currently following you, and so that makes perfect sense why your post is not getting any engagement right, because your messaging is about attracting the people who's not currently on your list, and if that's the case, then your visibility might, your strategy might need to change based on what you discover, what your audience consists of, and so it's very important, as you're building an online visibility, because it's such a crowded market. You want to understand the landscape of your current visibility and what's stopping you from your post getting seen or getting commenting or getting shared. You have to understand where you're at in order to do things differently, and this is why we're doing this visibility audit right, and you want to do this. I typically do this on a yearly basis. So, for example, a couple of days ago I posted something on my Facebook If you follow me on Coach Michelle Kui on Facebook, then you're going to see that post where I was talking about the things I've learned between podcasts and YouTube channel.
Michelle :My YouTube channel definitely had grown over the last year, in 2024, but then I put a pause on my podcast because I'm testing out whether or not the video is the way to go or should I stick to the podcast, and what I have discovered was, over that whole year of just focusing on growing my YouTube channel, I realized that a lot of my audience are women who are busy. You're working 9 to 5 and you go home, you have family to take care of. You technically don't have a lot of time sitting in front of the television or on your cell phone watching a video, which makes perfect sense why my YouTube channel attracts a lot of men rather than women, who are busy and doing the dishes and running their life and their family doing the dishes and running their life and their family. And so, moving forward, in 2025, I'm going to focus a lot more on podcasts, because that's where my clients are going to be, that's where I shine, that's where I can make better impact for all of you. Who's listening to the podcast? And so you have to. So this is something that I did.
Michelle :On a yearly basis, you look at your visibility audit. You look at what has been working well and what you would like to do differently. Otherwise, you keep doing the same thing over and over each year, without knowing what needs to change and what needs to be updated. So I hope that's all making sense right? Comment down below, or, if you're getting this through my email, then hit reply. Let me know, like how are you changing or modifying or improving your strategy year to year? And, if you have a business, it's really important to touch some of the key points right every year as you're measuring your success, because success, we can all talk about it, it's in the air, but unless you actually sit down and pinpoint what needs to be changed, nothing will change, all right. So I think we talked enough about why it's important to do an audit and what is a visibility audit. So what are the five questions that you should be asking as you're doing the visibility audits? Very importantly and you've probably heard this over and over right On social because it's very crowded so you definitely need to have that clarity about who am I targeting, who is my target audience and am I speaking to them directly?
Michelle :I think one of the conversations came up during the visibility countdown is one of my attendees was wondering about her low engagement on LinkedIn and one of the very important things as you're thinking about creating content, especially nowadays, in 2025, there's a lot of AI generating searches. If your content is not addressing the needs and the desire of your target audience, then your posts are not going to get seen, and that's how the AI is going to work nowadays, because they pick out the keyword from your content and share it in front of the people that who need to hear it. So let's say you are someone who create content and today you are talking about how to overcome the fear in someone else's mindset and how they're getting in their way, in their own way, in doing things. Let's say, you create content for that week for, based on that content, the next week, you, you decide. You know what. This week I don't feel like posting anything, so I'm just going to share a whole bunch of quotes and or memes. So when you do that, you're confusing the algorithm, because the algorithm works based on the AI generation right. The generation of AI works by picking out your content and sharing it to the people who need to see these posts. And so if you keep sharing these inspirational quotes or quotes that doesn't come from you or that has nothing to do with what you do, you're actually creating a lot of confusion for the algorithm, so that the algorithm doesn't know who to share this post to, and it makes perfect sense. If you do this in the long run, then that's actually going to hurt your engagement, hurt how your online presence is going to be seen. So key question number one to ask yourself is who is my target audience and am I speaking to them directly? And it's really important to tailor your content so that your ideal client will see those posts. Okay, and there's an article about recently on social media today that talks about whether or not the hashtag still has a point. We'll come back to it, because I feel that that would be another whole episode that we can talk about. All right, key question number two is what platform you got to ask yourself what platform are my audience using and am I present there?
Michelle :I think this is a myth that a lot of coaches are having, especially corporates and leadership coaches. A lot of them don't realize that LinkedIn is a very professional and it's basically a pitch fast for a lot of people, what you want to do, so your client may not be on LinkedIn, they may not be hanging out on LinkedIn. And if you're someone who's in a leadership field and you're LinkedIn, honestly, I have healthcare professional colleagues and they have LinkedIn profile, but when you ask them, do you hang out on LinkedIn? No, they don't, because they don't spend their time on LinkedIn period and they're healthcare professionals. So if you're trying to serve them and they're not even on LinkedIn, even though they have a LinkedIn account and you know that they're healthcare professional, right, but where do they hang out? They hang out on Instagram, they hang out on Facebook, they hang out everywhere except LinkedIn, and so this is something that's really important for people to realize that just because your audience, your ideal avatar we call them ideal avatar, ideal avatar are hanging out on LinkedIn doesn't mean that they're actually hanging out on LinkedIn. So think about the landscape and the culture of that particular social media platform and whether or not you want to spend the energy there. It sounds great, right, because leadership they're all hanging out on LinkedIn. That sounds great, but is it really true? If you pay attention to the people who's pitching you or sending you or sliding into your DM, you'll notice that is not true for LinkedIn. So that's my two cents about LinkedIn.
Michelle :Now, how you use LinkedIn is. In my opinion, it's a great platform to position yourself as the expert. So how I would definitely do it is and this is something I share with my clients also is that you definitely want to use LinkedIn as an authority building platform, where you are positioning yourself as the thought leader. So the things that you create are actually going to be slightly different than what you post on Instagram and Facebook. So question number two is what platform are my audience using and am I present there? And people look at the profession, what they do, rather than the behavior of these professionals who, on a day-to-day basis. So something to think about. And that, my friend, that worth $10,000 just from sharing that. All right. Key question number three is does my brand message align with my expertise and goals?
Michelle :Again, you want to focus on consistency. Consistency doesn't mean that consistently posting every single day, right? Consistency also apply to the way that you speak your words, your use, choices of words, the value that you bring, how people are seeing you online. Almost how you behave offline is how you behave online. So is there a consistency in your brand in general? If you look at a lot of these major brands, how they present themselves and the way that they choose these words to use the marketing material that they present, everything is aligned with the brand image that they want to create. So it's important to understand that. Is your brand image aligned with what you want people to remember you by? And so it's not just consistently posting, it's also consistency in your tone, the visual, right? The visual, the graphic is it something that you share all the time?
Michelle :Now, earlier I gave the example of some of you may go out and start posting, sharing other people's content or quotes, and while that's great, but are those posts that you share aligned with your brand image, your visual, your tone, your value. Sharing material is great, and I'm not saying that you shouldn't be sharing, right? I would love for you to share my stuff, but you wanted to give your own two cents. We all have our opinion about why we're sharing something, so if you're going to share content, at least talk about why you're sharing it and not just sharing a quote. It's great that sharing a quote from Tiny Buddha. I used to do that all the time. Right, it's great that sharing a quote from Tiny Buddha. But what does your audience need to know about this quote that you're sharing? What's in it for them, and how is that aligned with your brand image? If it's not, why the hell are you sharing it? And so that's something that it's really important for you to ask yourself every time when I show up is it aligned with the tone, with the visual, with the values I want my audience to remember me by? Because every time you share, you post something, you're giving people a reason to remember you about something, right? So you can think about that.
Michelle :Key question number four is am I creating content that educates, engage and inspire? And these are the three types or three categories of social media posts that I encourage all my clients they need to include in their social media content planning. Okay, so educate, engage and inspire. These are the three. If you're not sure what to post, these are the three categories that you should be posting Educational posts, something that's engaging, maybe asking a question, maybe get your audience to reflect or share an opinion. And inspiration. Inspiration could be a storytelling, it could be a case study, things like that. So you wanted to share these type of categories of posts because it reinforces your audience to think about your expertise and think about what is it that you can do for them, right? So these are the three type of posts and how you share them are in variety of different ways.
Michelle :So, are you creating blog?
Michelle :Are you having videos?
Michelle :Do you have a podcast?
Michelle :Are you just using one type of social media content all the time? Is it just the post? What about people who like to watch video? What about people who prefer podcasts over YouTube channel? Right? So you wanted to have a variety of different type of content so that people who's looking for video they can enjoy and watch the video. People who enjoy listening audio they can sit down and enjoy the podcast episode, or people who likes to read, then your social media caption would be perfect for them, or they like to read longer posts, then it would be the case for the blog. Do you have a variety that would satisfy the needs for a different audience, and how our learning style would be very different, right? A lot of my audience would love to have the auditory, so something that they can hear, they can listen, they can watch and they also enjoy something that they can read. And so you'll see me on a lot of time.
Michelle :I create these social media shorts on my Instagram, on my YouTube channel, and you'll also have, obviously, this is a podcast, so you can listen to it, and I also have a blog. If you go to my website, elevatelifecoachingorg, you'll find my blogs there. If you like to read longer posts, and if you follow me on social, I have shorter caption posts, right? So you want to have a mix of all these, and if you're not currently having, then what's the challenge here and how can we identify it so that you can actually improve upon it? To give you a heads up, I am creating a community, and this is going to be something that I will talk more about in February, but it is in the progress, it is in the plan.
Michelle :I know creating content has been a lot of common struggles for many coaches and including speakers. You're trying to build that online presence, so I'm actually in the process of creating a community where you can drop in. You can come in and I will help you to look at your content. I will help you to look at all your social media copy and all the things that you want to create. I'll tell you more about that as we get closer to it, but this is something this is definitely a question that you want to ask yourself as you're doing the visibility audits, whether or not you're creating content. That includes the educational, the engagement and also like engaging meaning asking them questions, right.
Michelle :So the conversation with one of my attendee who's struggling with the engagement on LinkedIn is that a lot of time we create content, we create it based on how we feel we, as a creator or coach, would like to share what's important for my audience to know, but we forget that that's not what people want to watch. So, what does your audience want to see more of? And sometimes it's just straight up asking them, right, what do you want to see more of, and this one some of them will tell you, especially those who already have good relationship with you. They'll tell you I would like to see more of your podcast. I would like to see more of your blog post. So you got to start asking questions, okay, all right. So key question number five we're getting close to the end.
Michelle :Key question number five is am I leveraging and looking at the analytics to track my progress and adjust it? And this is the whole reason why we're doing this visibility audits for it, especially in the beginning of the year. Right, so that you can look at how much energy that you have spent doing what and how would you like to do it differently, so you can identify where the gap is. I think a lot of coaches, because you're not social media manager, you're not expert in social media, so we fail to look at where that gap is. And so if you keep posting and no one commenting on that, it's quite normal to feel a little discouraged. What am I doing wrong? Right, but in order to understand what is it that you're doing wrong, we need to understand what is it that you've been doing right and how can we improve, and where that gap is to where you want to be in order to know what needs to be done differently.
Michelle :So there's a couple of analytics and numbers, and I'm not talking about talking about these complicated marketing numbers that you have to keep track of. I'm just talking about, like really simple, how many people saw your post, for example. Impression right? Impression is the number of people who have actually saw your post, and engagement Engagement is how many people actually took the action, like maybe give you a comment or maybe that post. You also wanted to look at your growth. How many new followers have you gained over the last month or over the last year, and who are those people that you have gained? What have worked well? Which type of post has been working well? Maybe it's your short video post. Maybe those one minutes or 30 second video has been doing really well.
Michelle :Then you might want to do more of right and those that didn't perform really well maybe look at what needs to change, and maybe I can repost it again and changing a couple of things and try it out and test it again. So you wanted to look at these numbers behind the scene and Instagram have the insights post insights that you can look at. Facebook also has these insights that you can look at. So does LinkedIn, and what I would suggest you do is you don't need to make it really complicated at least just once a week to see which post is doing well. This is just a simple task, right? You can do this on your own. Just look at which type of post is doing well this week. Now can I take that post and recreate it, recreate another one using the same format and test it out again. I'll be honest with you that a lot of things that we do in marketing, it's all about testing, right. So I don't know how people are going to react to this episode, but what I'm going to do is I'm going to show up, I'm going to produce it, I'm going to send it out there and I'm going to see if people resonate with it or not by looking at these numbers. If there's a lot of people listening and downloading to the episode, then it's giving me a hint that this would be a topic that I can repeat again in the future, in a different way or a different format, and so that's how you use that number, and it's very simple just by looking at the number. So here's my activity for the week is.
Michelle :I would often sit down on the weekend before I create any type of content at all, because Sunday is my content creation day, and so I would sit down and look at all the numbers that has been doing well the week before, and that would give me an idea of what I want to create for the following week. So, for example, because we're in this visibility countdown, so I've been putting out a lot of short videos on my Instagram over the last week and so I will go in there. I do it on a daily basis, but you don't have to do this. You go in and you look at the number of viewers that have watched the video and if that's doing well, then the following week, then you can repeat the process, because people are watching the video, so you're going to go back and produce more video. If people are not watching the video, then I would think about changing it or format it in a different way. Maybe it's a slider or carousel pose that I need to create, so I would change it up and just test it again.
Michelle :Okay, so today we have talked about the top five questions that every coach should be asking to strengthen their brand, to ensure that their message is hitting the right people, and this is how you boost your online presence. There's AI is coming to here. It's here to stay. So there's a lot of things that you're going to see change in 2025, which happens every year right, but so it's a good idea to know what you've been doing well, starting by doing the visibility audits, and then improve on the area where you have these gaps. That's going to help you to attract better quality clients. Okay, so here's your action step.
Michelle :What I want you to do this week is to create a checklist on how you're going to start your visibility audits. Maybe it's jotting down these five questions and go to your social media platform and take a look. What is my strength and where is my weakness, so that I can improve it in this new year? And what I would highly recommend that you do is, as you're building your business out, you might want to commit to doing this on a weekly, if not at least a monthly, audit for yourself in your business in order to stay on track. I personally do it on a weekly basis, especially since Sunday is my content creation day, so I would sit down every Sunday before I create my next social media, next set of social media posts for the following week. I will look at my whole week of numbers and the activity that I have done. What's coming up, all these things. I will look at it on a weekly basis. So I highly suggest that you start incorporating this and turn it into a habit for you and yourself in your business, no matter whether or not you are into marketing or not.
Michelle :I know there's a lot of resistance. I don't want to do marketing. I hate it. But, trust me, no matter what stage you and your business is in, you always want to have your own eyes on your marketing, because that's where your cash, that's where your revenue, that's where your profit is going to come from. Because without the marketing, there is no business, there is no money coming in and there is no sustainability in your business. So, whatever you do, no matter what stage you're in, you always want to keep an eye on your marketing. You always wanted to make sure eye on your marketing. You always wanted to make sure that is working so that you can continue to bring in and attract new clients into your business.
Michelle :Okay, so there you have it, the five questions that every coach needs to ask to boost their online presence. Again, you probably have seen this all the time. It's about being online. It's about being online. It's not just about getting your business seen and then attracting your clients, getting more leads. It's really about connecting to the people who need to hear from you. If you are not out there, if you're not sharing your message, if you don't like marketing, then how are you possibly going to be able to connect and change lives of those who you really care about? So highly suggest that you start your audit today and I would love to hear from you.
Michelle :If you have not subscribed to the podcast yet, please do consider subscribing to the podcast. I am on all the major podcast platform that you can hear and listen your podcast, your favorite podcast station from, and also share this episode with another coach. I know there's somebody out there who's struggling on getting themselves seen on this crowded online market, so let's make it visible, and I will see you in the next episode. Bye. Make it visible and I will see you in the next episode. Bye into a profitable business. I help female coaches launch and scale their coaching business faster than ever, without wasted time and money, filling the gaps in your marketing strategies, creating a simple and easy to follow system so you can accelerate on the path of coaching business that you love to wake up to. Head over to ElevateLifeCoachingorg and grab a free strategy audit today.
