Storytelling That Sells Your Coaching

Have you ever wondered how the simple act of sharing your personal story could revolutionize your coaching business? 

In this episode, I'm pulling back the curtain to share what you want to learn and the stories you wish to tell, fostering a supportive and collaborative community. 

From filling gaps in your marketing strategies to creating straightforward systems, I'm here to help you build a coaching business that excites you every day. 

-----Free LIVE Visibility Marketing Bootcamp ---
3 Steps To Get Seen, Get Heard, And Get Paying Client

https://members.elevatelifecoaching.org/VMBSept2024

-------More Ways To Learn With Michelle-----
Learn With Me: https://www.elevatelifecoaching.org/learn-with-michelle


--------------------- Who Is Michelle Kuei ---------------------
Hey There! I’m Michelle! Your Visibility Marketing Coach, content and Email Marketing Strategist, Motivational Speaker, Author (…And soon to be your new business bestie!)

I help female coaches to simplify marketing so they can get seen, get heard, and get paying clients (..even if you work a full-time job!)

My job as your coach is to:

• Help you build a one-of-a-kind personal coaching brand with you so your business stands out and position you to be the authority within your coaching niche.

• Teach you how to develop marketing strategies that is aligned with your vision and value with the RIGHT brand messaging to attract your dream paying clients.

• Develop a simple and easy way to market your coaching business without being overwhelmed and burnout.

• Help you develop a course and membership...

Chapters

• 0:03 Leveraging Storytelling for Marketing Success
• 7:36 Inspiring Stories for Coaching Success

Transcript

Michelle: 0:03

Hey, you're listening to Make it Visible Podcast. I'm your host, michelle Kui. I am a visibility marketing coach and soon to be your business bestie in the coaching business world. Not knowing how to connect with your audience, grab people's attention and get them excited to buy from you should never be the reason you give up on your dream to become a full-time coach. I'm all about making marketing the easiest part of your coaching business, so that you can turn a passion for coaching into a visible and profitable reality. So buckle up, ladies, let's get started.

Michelle: 0:38

One of the easiest things for a mindset coach and life coaches to engage in creating content on social media or writing emails or even just simply engaging your audience on a day-to-day basis is actually using storytelling. Storytelling has been around for centuries and centuries and it is probably the oldest way of how we connect to your audience and getting people to stop and listen to us. So if this is something that you would like to learn more, stick around. Today, I'm going to show you how you can leverage your storytelling into your social media and your email content, so that you can actually connect with your audience more authentically and more genuinely. Today, we are going to talk about how do you leverage storytelling into your content creation so that you can connect with your audience and get them to relate to your business more, and creating that personal brand that is unique and that is different? And storytelling has been around for centuries. It dated way back in the pre-historical era. Where we see the carving on the wall and when we see these visuals it connects with us emotionally and personally. We just feel something that is there for the humanness and the bonding behind all the things that we see. And if you think back the years where you were a child and you're probably really drawn to the storytelling, whether it's in school or in your family, we use storytelling on our day-to-day life and this is why it is so powerful when you leverage it into your marketing strategy. And this is something that I cover in my Profitable Coach Formula, where you get a whole module training on how to use the storytelling framework in your marketing strategies. If you'd like to learn more, I'm going to share a link. You can join us on the waiting list and as soon as I open the door I will let you know.

Michelle: 2:29

If you're a life and mindset coach, one of the biggest struggles is actually knowing what story to bring in that would actually make your audience feel connected to you. And this is what I have done successfully to start my coaching business. Back in the days when I was doing life coaching, I knew I was not good at selling, I was not good at promoting myself and I just didn't know how to market myself and my business. So I started by sharing my personal journey of how I was able to hike Machu Picchu with my disability. There's a video down below. I'm going to link it so that you can check out my story of how I conquered Machu Picchu with my disability. There's a video down below. I'm going to link it so that you can check out my story of how I conquered Machu Picchu with my two crutches. Check out that video.

Michelle: 3:12

So how do you know exactly which story to bring into your content strategy? So last week I talked about using the PAS framework. If you missed that video, I'm also going to link it in the description box below so that you can go and check it out. So, using the PAS framework, what is missing is an inspiration or a story behind what you do and how you are the expert and authority in helping your client to achieve what they want to achieve. And this is where the story comes in, and I like to call it an inspiration. So you might want to include that framework and modify it to P-A-I-S, because the I stands for inspiration.

Michelle: 3:52

So, the way that you do this, I want you to think about the fitness industry, how they use the before and after picture so effectively that every time we go on to social media you see these fitness trainers. They demonstrate. Here is the before and here's the after result, with a visual picture of what is possible for your dream avatar, your dream client. So, same concept when you use the PAIS framework, then essentially what you're doing is you're painting an opportunity before and after picture for the person who's reading your content. So the before would be the pain and the frustration and the agitation that your avatar, your dream client, is experiencing, and you bring in the story about how you were able to overcome that same struggle that your avatar, your dream client, is currently experiencing, and how you were able to use and leverage the solution that you have found, which is part of your coaching or your tips or your resources, that you were able to accomplish and get what you want. So when you incorporate a piece of your story into that journey of how someone was struggling with the problem that they have and how it is possible for you, for example, or someone else using the same solution, to accomplish the result that they want.

Michelle: 5:10

Then you, my friend, have just created a very compelling and engaging content that your avatar just created, a very compelling and engaging content that your avatar, your audience, can actually resonate. So by now you're probably thinking, okay, michelle, that's great, but how do I actually know which one to share? There's so many pieces and so many stories that I have experienced. I feel like I can bring this story, I can bring that story, I can bring this piece coming into and creating a hot podge of everything. And you're absolutely right, and this is a common problem, how I see a lot of coaches are experiencing that is becoming a hot podge of everything that they put together and there's no tangible and reasonable path of what you want your avatar to do. So here's the thing Before you sit down and creating any type of content, what I want you to do is focus on that one lesson from your story that you can teach your audience.

Michelle: 6:01

What is that one thing that you want this message to lead to? For example, it could be courage. So, a lot of time, when I share my personal stories of how I was struggling with a disability and body shaming, one of the key messages that I identified was the courage of doing things without fear, and that was my absolute game changer when it comes to content creation. Now I can just focus on the courage and lead that, use that as a solution, as a path for my avatar, for my dream client, to be able to accomplish. If you want more courage, here's the problem that I see. Here's the frustration of not having the courage and here's a solution of how you can get more and experience more and doing things without fear. And so you see that path of how you can craft your message that will connect with your audience, sharing your story. And it comes from the lesson a big lesson, overarching lessons that you have learned from your journey.

Michelle: 7:01

Now you may use a different story that demonstrate courage. You may use a simple analogy or metaphor that talk about courage. There's a lot of different possibility and the sky is your limit, but you always want to focus on just one thing, one lesson and one idea that you want to share and remember. You have 365 days, so there's no rush to put all the ideas into just one single post. If you found this helpful, I would love for you to comment down below what is that one thing that you would like your audience to do this week? What do you want them to learn about this week and what is that story that you would like to share?

Michelle: 7:36

Put this week? What do you want them to learn about this week and what is that story that you would like to share? Put that into the comment. I would love to hear, and perhaps your story is going to inspire someone else. Let's get the conversation going. Thank you for listening to Make it Visible podcast. If you love this episode and want deeper support for your coaching business, head over to elevatelifecoachingorg and see how we can partner together to turn your passion into a profitable business. I help female coaches launch and scale their coaching business faster than ever, without wasted time and money. Filling the gaps in your marketing strategies, creating a simple and easy to follow system so you can accelerate on the path of coaching business that you love to wake up to. Head over to elevatelifecoachingorg and grab a free strategy audit today.