How To Launch & Start Coaching Business Without a Niche

Starting a coaching business can be daunting, especially when you feel pressured to immediately define a niche. 

This pressure might even be the reason why you're hesitating to fully put yourself out there. 

Here are some ideas of how you can leverage your existing skills and passions can be a powerful way to create meaningful interactions and build a client base without confining yourself to a specific niche right from the start.

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--------------------- Who Is Michelle Kuei ---------------------
Hey There! I’m Michelle! Your Visibility Marketing Coach, content and Email Marketing Strategist, Motivational Speaker, Author (…And soon to be your new business bestie!)

I help female coaches to simplify marketing so they can get seen, get heard, and get paying clients (..even if you work a full-time job!)

My job as your coach is to:

• Help you build a one-of-a-kind personal coaching brand with you so your business stands out and position you to be the authority within your coaching niche.

• Teach you how to develop marketing strategies that is aligned with your vision and value with the RIGHT brand messaging to attract your dream paying clients.

• Develop a simple and easy way to market your coaching business without being overwhelmed and burnout.

• Help you develop a course and membership...

Chapters

• 0:00 Navigating Niche and Client Acquisition
• 9:25 Launch Your Coaching Business With Us

Transcript

Michelle: 0:00

In our world of coaching industry. One of the biggest nuance that a lot of coaches are experiencing is two school of thoughts, where one school is pushing you to find and identify your niche immediately and the other school of thought is to hold on to your niche and you don't have to narrow down your niche in order to get paying client. Now, both strategies work and both philosophy works, but I think a lot of newbie coaches, especially when you're finding yourself not having that niche 100% and you get caught in the myth of trying to find it but then yet you continue to struggle because you have no idea of how to narrow it down. That creates a lot of resistance and unfortunately, it's the only reason probably holding you back from actually getting out there and starting conversation. Hey, you're listening to Make it Visible podcast. I'm your host, michelle Kui. I am a visibility marketing coach and soon to be your business bestie in the coaching business world. Not knowing how to connect with your audience, grab people's attention and get them excited to buy from you should never be the reason you give up on your dream to become a full-time coach. I'm all about making marketing the easiest part of your coaching business so that you can turn a passion for coaching into a visible and profitable reality. So buckle up, ladies, let's get started Now.

Michelle: 1:30

This is a big struggle that I knew, including myself, when I first got out of the coaching program, that I was placed in a position where I am trying to focus on creating the I help statement, or the elevator pitch that most of us would understand it. So it's a very short, 30 second statement that pretty much describe everything about what you do, who you help and what you're all about, so that your ideal clients can actually listen and understand and wanting to learn more about what you do. And that generally takes about just one sentence, and you have to make one sentence and you have to make it impactful. You have to make it stick to people's minds so that they will want to actually learn more about your business. To me, it was such a struggle that I end up attending a lot of networking event and meeting just so that I can practice that, and this is what I have learned. So that I can practice that, and this is what I have learned.

Michelle: 2:27

Yes, while having a niche is important, it definitely helps, especially in an online world, to position yourself in a particular field so that your audience can see you as the expert in that field, and it also allows you to narrow down your target and focus so that your messaging can become more strategic. It can be more focused, it can be more clear in terms of who are you really attracting. But when you are in the initial space like maybe the first couple of months in your coaching after you finish your coaching certification or after the first year when you just got out you might still be in that space of exploring. I don't want to narrow down my niche immediately. How can I do that and how can I actually go out there to start having conversation and this is something that I had a conversation with another newbie coach recently is that she's not ready to narrow down her niche and she's not ready to actually just limit herself into a particular area. But then she is struggling with how do I create messages so that I actually can allow me to create content. And the strategy that I share with her is that when you look at what you do as a coach, there's a lot of different areas that you can cover and there's a lot of topics that you can cover, and so one of the suggestions that I have for her was that she wants to get into a position where she can have conversation, and the whole intention and goal of why we do what we do online is so that you can get those conversations. You can spark that interest so that people want to stay in your world to learn more about what you do as a coach.

Michelle: 4:07

Now, how you capture people's attention, that's entirely up to you, your creativity, right. I know people who host webinar. That has nothing to do with their coaching business per se. Maybe it's a creative work like art or paint night, and the idea is that you create a regular meeting or group so that you can start having conversation regularly with your audience, so that they can know more about who you are as a person, what do you do as a profession, and if it fits their agenda, if it fits what they're looking for, they'll be more likely to book a call with you, to jump onto a discovery call with you. So the initial step if you don't have a niche, you can simply host something like a workshop or a meetup to gather and aggregate your audience.

Michelle: 4:58

Once you have this big piece of pie where you aggregate people into your world, whether it's facilitating a meetup group or a book club or something that you are already doing, maybe a paint night if you're creative, or maybe you like photography. You like to take people out and go hike. Whatever it is that you do, you want to do it consistently so you can bring people who are also interested, pursuing that passion, together so that you can have that conversation. So that's one way. If you have a general niche and you have no idea of how to get clients, that would be my suggestion as a step number one Just aggregate people and, however you want to do that, be creative, think outside the box. It doesn't have to be. I'm going to offer them a coaching session. I'm going to offer them a discovery call. Think outside the box and allow your creativity to do the work for you, and so that would be my suggestion.

Michelle: 5:59

If you are totally new and you have no idea where to start and you don't want to narrow down your niche right away and you're still trying to explore that I help statement, then that would be a great place to start. Now, once you go past that stage where I'm ready to niche down and I'm ready to redefine and having the clarity to what my I help statement is, then you can go into identifying and narrow down a specific target audience. Perhaps, after having conversations with the audience that you have curated, you're not really passionate about serving the photographer Great, no problem. Then you will start pivoting into something else that you feel comfortable, you would like to serve and that the audience is already there for you and you're ready to niche down. And so that's the path that I want you to think about for yourself, instead of finding yourself being stuck in a bubble where I need to come up with this 30-second I help statement and I have no idea of where to start. The most important things I want to share with you, and if you take away nothing else at all from this video, this is what I want you to take away.

Michelle: 7:12

When you don't have an I help statement, and the whole purpose of that I help statement is so that you can facilitate your conversation. It will give people an idea of what you do and how you do things. So when you are stuck in that moment of trying to find it, chances are there's a lot of resistance, there's a lot of energy around it. So work this with your coach and find out exactly what is that underlying mindset right behind why you're not niching down. But when you are ready to niching down, then I want you to think about what are you most passionate about working with?

Michelle: 7:44

And every single one of us may want to work with everybody, but in reality, we can't really serve everybody. Not everybody is our cup of tea, and that's okay, because the people who are really in need of our service are desperately looking for you. So niching down is definitely going to allow you to build that online business, to allow you to create better online presence and allows you to position yourself as the expert. But if you're still trying to figure things out, don't force yourself and thinking that you need to do that as your step number one. Maybe your step number one is simply curate a group, a meeting or something that's creative, that you can start gathering people and through those conversations you'll have the clarity to what exactly you're passionate about and how you're going to help and who you're going to help.

Michelle: 8:35

So I hope this gave you the permission of hey, you don't need to have the I help statement on day one, and that will come naturally to you as the more conversation that you have with people and the more engagement that you get through your social media online presence and the more that you get out there and spread your message and talk to people, the more clarity you're going to have in regard to your I help statement. If you are ready to niche down and you're ready to get out there and create that online presence so that people can see you as the expert in your field, you want to build trust and you want to build authority, you want to start getting paying client through your online presence, then I would highly suggest that you become part of the Visibility Marketing Bootcamp which is going to happen this weekend. On Sunday, we're kicking off with a welcome party. I would love to have you there.

Speaker 2: 9:33

Thank you for listening to Make it Visible podcast. If you love this episode and want deeper support for your coaching business, head over to elevatelifecoachingorg and see how we can partner together to turn your passion into a profitable business. I help female coaches launch and scale their coaching business faster than ever, without wasted time and money, filling the gaps in your marketing strategies, creating a simple and easy to follow system so you can accelerate on the path of coaching business that you love to wake up to. Head over to elevatelifecoachingorg and grab a free strategy audit today.