Make It Visible
A podcast for coaches building a coaching biz and want paying clients on repeat.
You didn't get certified to spend your days writing captions, second-guessing your offer, and wondering why your DMs are quiet. You got certified to change lives. The marketing part? That's what this show is for.
I'm Michelle Kuei, Business and Marketing Coach for Coaches and creator of the Client Enrollment Method™. Every week, I share the exact strategies, scripts, and shifts my clients use to build coaching businesses that bring in consistent, paying clients.
You'll hear:
- How to position your offer so the right people say yes
- What to say in your content (and what to stop saying immediately)
- How to turn your story into your strongest marketing asset
- What to do when nothing seems to be working
If you're done with the random advice cycle and ready for a real system, you're in the right place.
New episodes weekly. Bring a notebook.
Make It Visible
#148: 4 Types of Stories to Tell in Your Coaching Business
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Is your coaching business the BEST KEPT SECRET that NO ONE knows about?
Storytelling is an effective way to connect with your target audience and build emotional connections with them.
It helps to make your message more relatable and memorable, which can lead to increased engagement and trust.
When it comes to coaching, storytelling can be a powerful tool to help potential clients understand the value of your services and how you can help them achieve their goals.
.....Annnnnd did I mention it's just A LOT more fun than the boring stuff you download from a template
or MAYBE generated by a ROBOT?
In fact, it is YOUR secret awesome that makes you TOTALLY STAND OUT from the crowd!
When you share your own personal and professional experiences, you can build credibility and establish yourself as an authority in your field. IF NOT YOU, THEN WHO?
BUT....there're soooooo many stories in life; exactly which story should you tell to make the MOST IMPACT for your audience? How do you choose and decide?
In this episode, I talked about the 4 types of storytelling that you should have in your coaching business that will captivate your audience, grow your audience and generate more sales!
Drop me a line and share your thoughts!
About the host:
Michelle Kuei is a business and marketing coach for coaches. She helps women coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of Coaching Biz Builder, and the host of the Make It Visible podcast.
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